All of a sudden, 2024 is around the corner. It’s time to get into business planning mode so you can hit the ground running when you’re back from your summer break.
2024 business planning tips
There is a lot you can do to get your year off to a good start. The sooner you come up with your plan for 2024, the better, so here are some steps to get you ready for another big year:
Step 1. Set your business goals
This December, spend some time reviewing the past 12 months, taking a moment to celebrate what you have achieved and deciding what your goals will be for 2024.
Setting business goals at the start of every year can ensure you are heading in the right direction, help motivate employees and give your team a clear focus.
Potential goals for the coming year might include:
- Introduce new products or services
- Expand your team
- Increase revenue by 20 per cent
- Increase market share
- Win an industry award
- Be featured in major publications
Each department within your business will have goals as well, for example improving email open rates or finding ways to streamline product delivery.
Once you have set goals, make sure they are widely shared across the team so everyone is working towards the same things.
Step 2. Order calendars for the new year
One of the most effective promotional tools for any business is a branded calendar.
Calendars come in many forms. From the traditional wall calendar to desk calendars to magnetic calendars for fridges and filing cabinets, this is a great way to achieve year-round promotion for your brand.
Step 3. Prepare your onboarding
The new year almost always comes with new team members. Welcoming new employees with a well-prepared onboarding experience fosters a sense of belonging and sets a positive tone for their journey with your company.
Stay ahead of the game by organising your onboarding process in advance. Gather all necessary training materials and create a pack complete with branded merchandise, gifts and clothing.
Step 4. Order merch and set up a corporate store
Speaking of being organised, the start of the year is a good time to refresh your corporate merchandise for the upcoming year.
Branded items not only make your team members feel valued but also serve as practical marketing tools. Consider setting up a corporate store where your team can conveniently access fresh merchandise or replace worn-out items. An organised corporate store ensures your team is always equipped with the latest and greatest branded gear, reinforcing a sense of unity in your company.
The benefit of a corporate store is also that it frees up your admin or HR team’s time. They won’t have to lose hours receiving orders from the team and submitting them to your supplier.
Step 5. Book a brand activation for an upcoming event
The new year will be filled with trade shows, conferences and corporate events.
Check out what events are coming up and book your company a stand so you can connect with your target audience.
Once you secure your spot, plan your booth setup and come up with a memorable brand activation exercise. There are so many ways to attract attention and stick in your potential clients’ minds after an event.
Read more: Guide to brand activation
Make 2024 the year when you nail promotional products, have your team looking fantastic when they are out and about and impress your clients and partners with thoughtful branded gifts.
We’re looking forward to coming up with a strategy that works for you.
To find out more, contact Honeycomb Agency today.