There are a wide variety of decorating options available. The technique selected will depend on the material to be embellished, the size and detail of the artwork, and the quantities required. Check out some of the more well known decorating options that we regularly use to brand promotional merchandise.
Decorating Techniques
There are a wide variety of decorating options available. The technique selected will depend on the material to be embellished, the size and detail of the artwork and the quantities required. Check out some of the more well known decorating options that we regularly use to brand promotional merchandise.
Decoration Name
Image
Description
Digital Transfer
A digital transfer is printed onto a film and then applied through heat to promotional items such as bags and umbrellas. This method allows for full colour, including gradients and allows for a crisper image.
Suitable for:
bags, umbrellas, apparel
Direct Digital Print
A direct digital print is the process whereby materials are printed on using large format ink-jet printing machines. This print method allows for a full colour print on your promotional items.
Suitable for:
shirts
Pad Print
Pad printing uses a silicon pad to stamp an image onto a product using a laser etched printing plate. This is one of the more popular methods of promotional branding as it is affordable, can produce larger quantities faster and is the best for smaller logos.
Suitable for:
foam balls, novelty items, bags
Laser Engrave
Laser engraving is a process which engraves artwork into the surface of a product using a laser beam. This print method provides an elegant and simplistic solution to branding, which does not rub off or deteriorate over time.
Suitable for:
water bottles, coffee tumblers, metal torches
Screen Print
Screen printing is the process of transferring stencilled design, using a mesh screen, ink and a squeegee, onto a product. This method of printing is highly versatile and is best for printing on larger areas, while providing a vibrant finish.
Suitable for:
T-shirts, canvas bags
Laser Cut
Laser cutting is a mostly thermal process where a focused laser beam is used to vapourize material in a localised area, resulting in a cut edge. The continuous cut is produced by moving the laser beam or the workpiece beneath it.
Suitable for:
Plywood, perspex
Emboss & Deboss
Embossing and debossing is the process of using a machine to apply heat and pressure to a product, usually a leather product, to create a pattern or design in the hide. Embossing results in a design that’s raised up from the surrounding material, and debossing results in a design that’s stamped down or recessed into the surrounding material.
Suitable for:
leather journals, wallets, luggage tags
Embroidery
This is one of the most desired and popular methods of branding, due to its durability. This decoration method is achieved using a high-speed computerised sewing machine.
A number of heads with needles and thread, pulse the thread back and forth, pushing the thread through the product and backing material creating stitches. The more detail that the artwork/logo has, the more stitches it will require to be re-created.
Suitable for:
Apparel
Why decorate?
Decorating your products, whether they be promotional merchandise or client gifts, is a way to make your items special and unique. You can choose to have your logo decorated onto any product using a host of techniques described above. Take it one step further and personalise it with all the names or initials of those who are receiving them. Decorating helps you to promote your brand and your message through products that are fun, functional and trendy.
The Personalisation Appeal
- 80% of consumers are more likely to buy from a company that provides a tailored experience. (Slideshare)
- 80% of consumers are more likely to make a purchase from a brand that provides personalised experiences. – Epsilon
- 98% of marketers say personalisation advances customer relationships. – Evergage
