AIME 2027 registration is now open, and the event returns to Melbourne from 15 to 17 February. Here is how to register as a visitor and where to find Honeycomb on the show floor.
The quickest way to secure your place is to register on the AIME attend page.
Key Takeaways
- AIME 2027 runs from Monday 15 to Wednesday 17 February 2027 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne.
- Visitor registration is open now at the AIME attend page.
- Event planners can attend free as Guest Buyers, subject to review, with paid upgrades available for Knowledge Monday and the Welcome Event.
- Non-exhibiting suppliers can attend with the new Visitor Supplier Pass for 2027, with early bird pricing open now and the price rising from November.
- Accredited media, industry educators and students register free.
- The trade show floor opens on Tuesday 16 and Wednesday 17 February, with over 800 exhibitors and the Ideas Academy on the Floor open to all attendees.
- Honeycomb Agency returns with premium personalised brand activations, and you will find the team on the show floor across both trade show days.
What is AIME 2027?
AIME, the Asia Pacific Incentives and Meetings Event, is the largest and longest running business events trade show in the Asia Pacific region. Every year, it brings over 5,000 people to Melbourne to build relationships, share ideas and grow the global meetings, incentives, conferences and exhibitions industry.
AIME is owned by Melbourne Convention Bureau and managed by Talk2 Media and Events. Here is what AIME 2027 is set to deliver.
- 800+ exhibitors from across the business events landscape
- 1,600+ vetted buyers
- 5,000+ attendees
- 25,000+ pre-scheduled meetings
When and Where is AIME 2027?
AIME 2027 takes place across three days at the Melbourne Convention and Exhibition Centre (MCEC). The event runs from Monday 15 to Wednesday 17 February 2027. The venue sits at 1 Convention Centre Place, South Wharf, Victoria 3006, Australia.
What is New at AIME 2027?
A few things have changed for 2027.
- AIME has launched its 2027 website at aime.com.au, with a refreshed design.
- The Visitor Supplier Pass is new for 2027, giving non-exhibiting suppliers full show floor access for the first time.
- Attendee registration is open now, with early bird pricing on the Visitor Supplier Pass for a limited window.
Who Can Attend AIME 2027 as a Visitor?
AIME welcomes several types of visitors, each with access suited to their role in the business events industry. Event planners who buy and organise events can attend as Guest Buyers. Suppliers who are not exhibiting can attend with a Visitor Supplier Pass. Accredited media, industry educators and students each have their own free registration.
How to Register as a Visitor for AIME 2027
Registration is open now at the AIME attend page. Choose the visitor type that matches your role, then follow the prompts to complete your details. Here is a closer look at each option.
Guest Buyer Registration (Free)
If you plan and purchase business events, and you are not a supplier or vendor, you may be eligible to attend AIME 2027 as a Guest Buyer at no cost.
Your free Guest Buyer pass includes access to over 800 exhibitors from Australia, the Asia Pacific and around the world, the Ideas Academy on the Floor, and the AIME meetings app so you can arrange exhibitor meetings in advance.
Guest Buyers can also upgrade their badge for a fee to add two Monday 15 February experiences, Knowledge Monday and the Welcome Event. All Guest Buyer registrations are reviewed to confirm applicants are active event planners with purchasing authority.
Visitor Supplier Pass (New for 2027)
New for 2027, the Visitor Supplier Pass is for people who provide products or services to the business events industry and are not exhibiting. Early bird pricing is open now for a limited time, and the price rises from November, so it pays to register early.
Your Visitor Supplier Pass includes full access to the exhibition floor during all show hours, entry to feature areas and activation zones, networking opportunities on the show floor, and the education sessions held on the floor.
This pass does not include upgrade access to Knowledge Monday or the Welcome Event. Suppliers who want that access, plus pre-scheduled meetings with buyers, can look at exhibiting instead.
Guest Media, Industry Educator and Industry Student Passes
AIME offers free registration for accredited media, industry educators and industry students. Each pass gives access suited to that role, so you can experience the show floor and its content. If one of these describes you, select it on the attend page to see what is included.
How to Complete Your AIME 2027 Registration
Go to the AIME attend page, select your visitor type, and enter your details. Guest Buyer applications are reviewed before approval, so register early to secure your place. Visitor Supplier early bird pricing is time limited, which is another reason to book soon.
What Happens Across the Three Days of AIME 2027?
AIME 2027 runs from Monday 15 to Wednesday 17 February. Here is how each day is structured, according to AIME’s published program.
Monday 15 February, Knowledge Monday and the Welcome Event
Monday is education and networking day. Knowledge Monday attracts over 1,500 attendees with keynote sessions, a global insights and business outlook panel, and streamed sessions in the afternoon.
The evening Welcome Event brings buyers and exhibitors together with food, drink and entertainment. Monday access is for hosted buyers, ticketed exhibitors and upgraded Guest Buyer badges.
Tuesday 16 and Wednesday 17 February, the AIME trade show
The trade show floor opens on Tuesday and Wednesday, with over 800 exhibitors across categories that span destinations, venues, hotels, event technology, production, transport and others. These two days are where most visitor connections happen.
Ideas Academy on the Floor
The Ideas Academy on the Floor runs on both trade show days with short, practical sessions on current event trends and insights. Access is open to all attendees, so visitors can drop in between meetings. AIME expects to publish the full agenda in December 2026.
What Honeycomb is Bringing to AIME 2027
Honeycomb Agency returns to AIME 2027 with premium, personalised brand activations designed to draw a crowd and create shareable moments on the show floor. We help brands turn a stand into an experience, with live personalisation, promotional merchandise, corporate stores and warehousing.
At AIME 2026, ourMaking Waves activation handed visitors a premium beach towel personalised on the spot, and it became one of the most talked about items at the show. For 2027, we are bringing the same craft to a fresh concept. Here is what visitors can expect from our stand.
- Live personalisation with a premium finish
- Soft, tactile materials with crisp branding
- Smart queue management for busy show floors
- A quality, well-made keepsake visitors will value
If it can be personalised on site, we bring the award winning version, supported by international experience and a workflow that scales for large shows.
Where to Find Honeycomb at AIME 2027
You will find the Honeycomb booth on the AIME 2027 show floor across both trade show days, Tuesday 16 and Wednesday 17 February. Last year, you found us at Stand D38 near the Ideas Academy, and we will confirm our 2027 location soon. Drop by between sessions to see our activations in person and talk through ideas for your next event.
Why Visit AIME 2027?
AIME 2027 is where the business events world meets in Asia Pacific. Here is why it belongs in your February plans.
- Meet over 800 exhibitors, from destinations and venues to technology and production
- Connect with decision makers from across Australia, the Asia Pacific and around the world
- Learn from practical sessions at the Ideas Academy on the Floor
- Discover premium activation ideas at the Honeycomb stand
About Honeycomb Agency
Honeycomb Agency is a promotional marketing agency based in Thornleigh, New South Wales, working with brands across Australia. We deliver brand activations, promotional products, corporate packs, corporate stores, and warehouse and fulfilment.
Our team has run award winning, personalised activations at major industry events, including three years at AIME. Learn more about our agency.
Register for AIME 2027 and Meet Us in Melbourne
Registration is open and the Visitor Supplier early bird window will close soon. Register as a visitor now, add Honeycomb to your must visit list, and let us plan an activation that gets your brand noticed.
Want to lock in time with our team at the show? Get in touch with Honeycomb before AIME and we will save you a slot.
FAQs
Is AIME 2027 registration open?
Yes. Attendee registration for AIME 2027 is open now at the AIME attend page. You can register as a Guest Buyer, Visitor Supplier, Guest Media, Industry Educator or Industry Student.
What are the AIME 2027 dates?
AIME 2027 runs from Monday 15 to Wednesday 17 February 2027 at the Melbourne Convention and Exhibition Centre.
Where is AIME 2027 held?
AIME 2027 is held at the Melbourne Convention and Exhibition Centre (MCEC), 1 Convention Centre Place, South Wharf, Victoria 3006, Australia.
How much does it cost to visit AIME 2027?
Event planners can attend free as Guest Buyers, subject to review. Media, industry educators and students also attend free. Suppliers who are not exhibiting can buy a Visitor Supplier Pass, with early bird pricing open now and the price rising from November. For the current figure, check the AIME attend page.
Is AIME free for event planners?
Yes. Qualified event planners can attend AIME 2027 free with a Guest Buyer pass. Registrations are reviewed to confirm applicants are active planners with purchasing authority. Guest Buyers can add paid upgrades for Knowledge Monday and the Welcome Event.
What is the new Visitor Supplier Pass at AIME 2027?
The Visitor Supplier Pass is a new 2027 option for suppliers who are not exhibiting. It gives full access to the show floor, feature areas, activation zones, networking and on floor education sessions. It does not include Knowledge Monday or the Welcome Event.
