Onsite Heat Transfer: Turn up the Heat on Engagement
From caps to tote bags, make your mark with our Heat Transfer Activation. We create personalised merchandise that gets noticed, worn and remembered.
Press Your Brand into the Spotlight
With our Heat Transfer activation, attendees can customise wearable merchandise that travels beyond the event. Apparel, caps, shoes, and bags become walking brand ambassadors, extending your brand’s reach.
Read the full transcript here
I’m Jane Hamilton from Honeycomb Agency and I’m thrilled to introduce you to our latest onsite brand activation, Heat Transfer.
Our new machines allow you to personalise anything that is fabric live at events. Apparel, caps and bags are now customised right before your eyes. This opens up a whole new range of wearable merchandise for your next event.
“I just had a look at the new Heat Transfer machine. And I’m very excited. We’ve already done the customised coffee mugs at the AWS Summit. We managed to fly Natalie to Korea to make our customised luggage tags.”
“And what I’ve noticed is it is always really hard to surprise people at large conferences and especially other huge companies like AWS or Microsoft. They have so much higher budgets to surprise people that are there.”
“Working with Honeycomb is great because they have this very unique option available right now. That I can surprise and I can have a very long line to my stand at the conference.”
Honeycomb’s Heat Press activation consistently creates a real buzz at the events we attend. All of our Brand Activations; embossing, engraving and heat transfer all utilise a landing page to capture quality lead data.
If this new activation is of interest to you, reach out to the Honeycomb team today.
Design It, Wear It, Share It
Browse our range of heat transfer-ready merchandise, available to order through Honeycomb.
We combine product expertise with activation experience to ensure your merch delivers impact.
Create Custom Connections
Bring your brand to life with custom, heat-pressed merchandise that people will love to keep. Fill out the form to get started.
Enquiries Form
Not Just Swag: Make It Meaningful
- Boost Brand Engagement
- Stand Out from the Crowd
- Start Conversations
- Create Memorable Interactions
- Collect Lead Data for Personalised Follow-Up
- Merch: Keepsake, Not Waste
Heat Transfer: Turn Up the Heat on Your Branding
Choose the customisation style that best fits your event goals, space, and audience. Whether you need speed, simplicity, or maximum wow factor — we’ve got an option for you.
Pick-and-Press Patches
Guests choose from up to five pre-designed patches and we press them on the spot. Fast, fun, and perfect for smooth event flow.
Live & Limitless
Full cutting, weeding, and pressing onsite. Guests create names, times, or sayings for the ultimate custom experience. Best for smaller runs with big impact.
Activate and Engage: Your Brand’s Journey In 6 Simple Steps
Discover how we captivate your audience and drive results.
step 1
We arrive on-site, fully equipped and ready to activate your brand with custom merch.
step 2
Excitement builds, and soon the crowd gathers around your buzzing stand.
step 3
Attendees happily trade their details for a one-of-a-kind branded item.
step 4
We craft something uniquely theirs while they explore the rest of the event.
step 5
A quick text brings your new friends back for their personalised product.
step 6
Your branded items leave with them, and you walk away with fresh leads for follow-up.
Heat Up Your Brand
Discover how our Heat Transfer Activation delivered by our Sydney and Melbourne-based teams helps you stand out from big-budget competitors without breaking the bank.
Pressing Matters: Success Stories
Learn how our Heat Press Activation brings brands to life with personalised apparel.
Personalisation, Your Way
Looking for more ways to make your brand memorable? Check out our other activation options to engage and excite your audience.
Onsite Engraving
Onsite Embossing
Your Questions, Answered
Do you provide onsite heat transfer activations across Australia?
Yes, our heat transfer personalisation service is available Australia-wide, including metro and regional areas. No matter where your event is held, we can bring the experience to you.
Do you have a Melbourne-based brand activation team?
Yes we do. Honeycomb Agency has a dedicated Melbourne-based activation team, allowing us to deliver live personalisation activations locally across Victoria.
This means faster setup, local knowledge, and on-the-ground support for Melbourne events, while still being backed by our national team. We deliver Heat Press activations across Melbourne and greater Victoria, making it ideal for live customisation of apparel, caps, totes, and event merchandise.
What is required to set up the heat transfer activation?
Each merchandise item, whether hats, bags, towels, or shirts-has a slightly different setup requirement. At a minimum, we require a standard trestle table or counter that is at least 65cm in depth, plus a dedicated area for guests to collect their finished items.
This can be another counter, trestle table or shelving unit. Access to power is also essential. For more complex setups or multiple product types, we may require up to three standard trestle tables, including space for decoration and item pick-up. *Given the weight and operation of the heat press, the counter/table needs to be sturdy (No plastic trestle tables).
What power supply is needed for the heat transfer machines?
Our heat press equipment requires a standard 10AMP power outlet, plus a power board.
Do you provide staff to run the activation?
Absolutely. We provide a team of three experienced technicians to manage the heat press machines, oversee visitor interaction, and ensure everything runs smoothly throughout your event.
How durable is the personalisation from a heat transfer activation?
We use high-grade vinyls commonly found in retail garments. When cared for correctly (such as with gentle warm wash cycles for apparel or handwashing) your personalised items will remain vibrant and durable for a long time.
What types of customisation do you offer?
We offer live personalisation onsite using heat transfer vinyl, including names, initials, and simple designs. Alternatively, we can pre-supply a range of patches or transfers for guests to choose from at the event. An activation of this kind would allow you to customise more items onsite.
Can we use our custom font?
Yes, we can upload your font to our software. We just need you to share your font file prior to the event.
Are there any limitations on colour use in the designs?
To maximise efficiency and visual impact, we recommend using pre-decorated merchandise with your brand colours, and applying one-colour personalisation during the event. This approach helps the personalisation stand out and ensures faster turnaround.
Can we supply our own merchandise for you to personalise?
Yes, we’re happy to work with client-supplied merchandise. We’ll just need samples of each item ahead of time to adjust our equipment settings to ensure a premium finish.
Can we offer multiple product colours at our event?
Absolutely! Offering a selection of colours increases engagement and allows for greater personalisation. Just keep in mind that different colours may require different equipment settings, which can slightly affect the speed of the process. We’ll work with you to optimise this. Depending on the item, we may also need to test each colour variant.
Is there a minimum order quantity for heat transfer products?
Minimum order quantities vary depending on the product, but typically start at 25 units. We’ll work with you to determine the most suitable quantity based on your event goals and audience size.
How long does each personalisation take?
Depending on the complexity, personalisation can take between 3–5 minutes per item. Pre-cut patches or simple vinyl transfers are quicker, while custom names or initials may take a little longer. Our team can give you a tailored estimate based on your merchandise and expected event traffic.
How many questions can I include on the lead capture landing page?
We recommend including 3–5 closed-ended questions focused on your specific objectives—whether it’s lead generation, brand engagement, or customer insight. A short, easy-to-complete form improves participation and ensures a better experience for your attendees.
How long will delegates wait for their personalised item?
Turnaround time typically ranges from a few minutes to about an hour, depending on event size and visitor flow. Our team works efficiently through submissions in the order they’re received. For larger events, we’re happy to discuss timing and traffic management with you.
How will delegates know when their item is ready for collection?
Once a delegate's item is ready, they’ll receive an SMS notification letting them know where to collect their item. This helps streamline collection and ensures your booth receives repeat foot traffic throughout the day.