Update: AIME 2026 has now wrapped up and what a fantastic event it was. Thanks to everyone who visited the Honeycomb stand. We’re already planning for AIME 2027, so stay tuned for what’s coming next.
Event Recap: Making Waves at AIME 2026
AIME 2026 was an incredible few days connecting with event professionals, marketers and brand leaders from across the region. Our stand theme – Making Waves – came to life through a live personalisation activation that turned a simple giveaway into something guests genuinely wanted to keep.
Visitors to the Honeycomb stand received a premium beach towel personalised on the spot, creating a practical keepsake that immediately stood out from the usual event merchandise. Watching each towel come to life sparked great conversations about how live brand activations can draw people in, create queues for the right reasons, and leave attendees with something memorable.
The towels quickly became one of the most talked-about items at the event. It was a great reminder that when merchandise is useful, well designed and personalised, it moves beyond a giveaway and becomes part of the experience.
Most of all, we loved connecting with so many people planning their own events, conferences and brand moments for the year ahead.
Missed us at AIME this year?
We’re already looking ahead to AIME 2027, so keep an eye out for what the Honeycomb team will be bringing next.
We’re heading to AIME 2026 Melbourne
Honeycomb Agency is thrilled to confirm our attendance at AIME 2026 Melbourne for the third year running. It’s the region’s must-attend gathering for event and marketing leaders, and we’re arriving with fresh, award-winning activation experiences designed to spark queues, capture content, and drive ROI.
What is AIME 2026?
AIME (Asia Pacific Incentives and Meetings Event) is Australia’s leading business events exhibition and learning platform. It runs 9–11 February 2026 at the Melbourne Convention & Exhibition Centre (MCEC). Explore the full overview on the official site.
Across two trade-show days, the Ideas Academy returns on the show floor (presented by Spice) with bite-size sessions for event and marketing pros.
AIME 2026 is set to attract 4,500+ attendees, 700 exhibitors, 700 hosted buyers, and 20,000+ pre-scheduled meetings, building on 2025’s record results.
What we’re bringing to AIME 2026
We’re keeping the hero experience under wraps for now, but here’s a hint: think summer textures, oversized canvas, and a take-home piece people will actually use.
Come for premium personalised activations that draw a crowd and create shareable moments. Chat with our team about live activations, promotional merchandise, corporate stores and warehousing.
What you can look forward to:
- Live personalisation that feels premium, not gimmicky
- Soft, tactile materials with crisp branding
- Smart queue management for high foot traffic
- A keepsake that travels from the show floor to the shore
Others can personalise on site, we bring the award-winning version backed by international experience and a workflow that scales for big shows. If you’re picturing something plush, sun ready, and very Melbourne in February, you’re on the right track.
Meet us in Melbourne
Our Melbourne team will be on the ground days 2 and 3. You’ll find the Honeycomb booth at Stand D38, near the AIME Ideas Academy on the show floor so it’s easy to drop in between sessions.
About the Ideas Academy: bite-size talks with practical insights for event pros, open to all attendees and running across 10–11 February on the show floor.
Why we’re excited for AIME 2026
- Meet event agencies and brand teams planning big 2026 calendars
- Showcase new activation formats and personalisation add-ons
- Connect with decision-makers across Australia and APAC
- Be part of the country’s flagship event marketing gathering at Melbourne Convention Exhibition Centre
See you at AIME 2026 Melbourne
Visit us on the show floor to experience personalised brand activations first-hand. Want to guarantee time with our team? Book a meeting before the event and let’s plan an activation that makes your brand the one everyone talks about.
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