Case Study: Get Capital
The Challenge
At Honeycomb Agency, our mission is to create unforgettable experiences that drive engagement and brand recognition. For Get Capital, a leading financial services provider, the challenge was to maximise their presence at the FAST Professional Development Conference, where 450 brokers—valuable potential partners—would be gathered.
With the launch of a new product, Get Capital sought to make meaningful connections and ensure their brand was at the forefront of attendees’ minds.
Our Solution
To help Get Capital achieve their goals, we introduced our innovative Embossing Activation at their conference stand. The activation involved customising environmentally friendly journals with intricate monogramming, providing a unique and interactive experience for conference attendees. The journals, designed with removable insides for reusability, aligned perfectly with Get Capital’s brand values of sustainability and sophistication.
From the moment attendees discovered the opportunity for a personalised journal, the response was overwhelming. Crowds flocked to the Get Capital stand, eager to participate. Our skilled embosser, handled the delicate work with precision, creating elegant and professional designs that made a lasting impression.
The activation not only attracted attention but also facilitated numerous conversations between Get Capital’s Business Development Managers (BDMs) and the brokers.
The Benefits
The Embossing Activation offered several key benefits. It provided Get Capital with a unique touchpoint to engage with potential partners, enhancing their brand visibility and memorability. The integration of SMS and push notifications kept Get Capital’s brand front of mind, reinforcing their message throughout the event.
The activation also served as an effective lead generation tool, capturing valuable data from attendees through a targeted landing page with three carefully selected questions, seamlessly feeding into Get Capital’s marketing and sales systems.
The Results
Get Capital’s presence at the FAST Conference was a significant success, thanks to the Onsite Embossing Activation. The personalised engagement led to meaningful conversations and stronger connections with brokers, boosting brand awareness and affinity.
The activation not only elevated Get Capital’s standing among the broker community but also provided a sustainable, memorable, and effective method for generating leads and fostering long-term relationships.