A gift is nice but if you truly want to make an impression, a promotional gift pack has a greater impact. It creates the opportunity to impress in a practical, personal and emotional way.
Figuring out what to include in promotional gift packs can be challenging so here are our tips to get it right.
Know your audience
Who will be receiving the promotional gift pack? Employees, clients, members, partners or suppliers?
Once you know who it’s for, you can tailor the contents to make sure they are relevant and appreciated. For example, you may need the ‘tone’ of your promotional package to be more professional for your clients, while you can have a bit more fun with an employee gift pack.
Choose a cross-section of useful items
A promotional gift pack should be both practical and attractive. Include items your recipients will use on a daily basis, like a notebook, pen or key ring. This brings the added benefit of placing your brand front and centre on a daily basis.
You can go ‘cross category’ too. While standard gift hampers have similar items, when you create a customised promotional gift pack you can mix and match categories such as:
- Kitchenware
- Office supplies
- Tech accessories
- Bags & cases
- Food and beverage
- Travel
- Sport and fitness
If you can find a way for these products to be linked somehow, perhaps with a central theme, it will bring things together nicely. Take a look at our promotional goods catalogue for inspiration.
Play around with the senses
We experience things with so much more than our eyes. Don’t overlook the power of smell, touch, taste and sound when forging a lasting impression. Consider scented candles, fidget toys or plush items, brightly coloured gifts and food or beverage. Our brains make memories when these senses are stimulated so it’s a good way to associate great feelings with your brand.
Add a personal touch
Make the promotional gift pack more tailbred with personalisation. A quality embossed journal or keyring will show that you’ve put thought into the gift and care about your relationship with the recipient. Monogram or engrave recipients names on items, create a closer conenction.
Make it sustainable
People want to minimise waste so look for packaging solutions that can be recycled or composted, or choose items made from recycled materials. Many businesses alsp partner to ‘give back’ programs that can offset the carbon footprint of items.
Maximise the potential for responses and sharing
A quality promotional gift pack should be worth talking about, no matter who you are sending it to. If you’re looking to improve the impact of your promotional gift packs, there are a few things you can do to make them more effective.
First, use appealing packaging and include an insert encouraging the recipient to share their gift on social media. You could offer an incentive for them to give you a shout-out online but if the gift looks great and you recommend a hashtag for them to use they will be inspired to take the initiative and share on LinkedIn, Instagram or another platform.
You can also pop a card in with a hand-written thank you message and QR code linking to a form, survey or landing page with a special offer. This will guide your recipients down your lead funnel (if that’s your strategy).
By following these tips, you can create promotional gift packs that are more effective and likely to result in positive word-of-mouth marketing for your business. If you’re overwhelmed by the number of decisions you need to make, don’t forget that Honeycomb Agency can come up with ideas for you. Share your brief and we’ll recommend the items that will be most popular with your target audience.
Top gift pack occasions:
Here’s when to give a gift pack
- When onboarding a new client, member or employee
- Christmas, Mother’s Day, Father’s Day, Easter etc
- Seasonal e.g. summer or winter
- Around a big event on your calendar
- To celebrate a milestone or achievement
- Birthdays and anniversaries
We’d love to help you come up with some creative ideas for your promotional gift packs! Get in touch to find out more.
Contact Honeycomb Agency today.
