How many times have you received useful, promotional merchandise that you can’t wait to use… but never have on you when you need it? Personally, I have lost count!
Next time you plan the merch for your trade fair stand, event or new campaign, don’t just think useful (though useful is key), think convenient, too! People joke about forgetting things unless they are screwed on. The far less drastic solution is a clip that can hook your product onto their gym bag, cooler, laptop bag, even their keyring.
There are some super useful items on the market made better by their ability to clip-on and be forgotten. Until they’re needed.
