2021 changed everything, including the trends for promotional products. Take a look at what is popular in the world of lockdowns, changing work environments and increased competition from savvy new players in the market.
2020 was a game-changer in so many ways and now we are well into the second half of 2021, it is clear that promotional product trends have also evolved.
In this new world of lockdowns and social distancing, new approaches are needed so what are the top trends for promotional products in 2021 to delight your staff and clients?
Take a look at our recommendations, based on industry trends and feedback from our clients:
#1 Working from home products
With rolling lockdowns common around the world, working from home looks set to stay. Many companies are shifting towards allowing employees to work from home even after lockdowns have finished so products aimed at the home office are trending up.
Along with classics such as mugs, pens, pencils, and notepads, newer products like webcam privacy covers and wireless mouse charge pads are seeing a rise in popularity. Don’t discount stress reducers either. With many people working from home and homeschooling at the same time, a trusty promotional stress ball will not go astray. These have seen a resurgence in popularity as part of the ‘fidget spinner’ movement, which recognises some people just feel better when they have something to do with their hands!
#2 Wireless products
Whether you are working from home or not, wireless products are seeing a huge rise in popularity. Everyone is happy to find ways to reduce the amount of cables cluttering their desks so products like wireless charging desk organisers, wireless speakers, and bluetooth earbuds are fantastic ways to promote your brand.
#3 Letterbox friendly gear
The courier is now the new Mr Whippy van. People are so excited to have a knock at the door and see a person holding a parcel for them, one they didn’t buy themselves! Take the opportunity to provide something they can use at home. Help them enjoy their garden plot with a packet of seeds, encourage some time out with a bookmark, or help them stay organised with a Magnetic Shopping List. Personalise the item and add a QR code or promotional coupon to access their exclusive offer.
#4 Eco friendly
Maintaining a cleaner environment is a priority, especially for Millennials and Gen Zers. You may find you are alienating your consumer base if you send them products that they think are environmentally questionable. With this in mind, eco-friendly products are rapidly gaining popularity in 2021. Reusable products such as drink bottles and reusable straws, as well as recycled products like notepads or tote bags help the environment while promoting your company. And remember, nothing says environmentally friendly in 2021 than bamboo. A bamboo phone holder or stylus will cover several categories at once.
#5 Co-branding
These days consumers are less impressed by cheap merchandise. Consider co-branding with a company like Nike, CamelBak, Stormtech or Moleskin for an impressive product that will associate your brand with a recognisable quality product.
#6 The outdoors
Just because people have been working from home doesn’t mean they’ve been staying in all week. And of course, when lockdowns are lifted many people are eager to get out into nature. Products centered around camping and the great outdoors like picnic sets, umbrellas, sunglasses, and hiking gear are all trendy promotional products as summer 2021 approaches.
#7 PPE and hygiene
With everyone’s new awareness of personal hygiene, hand sanitisers and personal protection equipment are another good bet for promotional products these days. Just make sure that you choose high quality products that meet Australian safety standards when choosing a hand sanitiser or face mask.
#8 Living Gifts
Light up any office or desk with a living gift. Plants are versatile and known to benefit our mental wellbeing and productivity. They can reduce workplace stress and boost our creativity. Beautiful potted plants quickly become a part of our workplace space and as they grow their positive association with your business will linger.
#9 Think seasonal
Now is the time to start considering seasonal products. Christmas is fast approaching and shipping is subject to unprecedented delays these days so ordering festive giveaways soon will keep you ahead. Make sure that you post your gifts at the right time so that your clients are receiving their products during the festive season. In Australia it is warm, a time generally spent outdoors and focused on family. Consider these factors when trying to find a product that resonates with your team and customers.
#10 Personalised products
Research has shown that the majority of people are more influenced by how a brand treats them than by the product the brand is selling. To really give your product a point of difference, take the time to find the personal touch when handing out promotional products. Think about who each client is, are they a Millennial or a Gen Xer? Do they have a family or are they young and single? When going through this list of trendy promotional products, consider which product will suit your brand’s key client base and why.
Did any of these ideas resonate with you? For a full range of promotional products, talk to Honeycomb Agency. We can share a range of ideas to help your brand get noticed, send the right message and be on trend in 2021 and 2022.
