Case Study: Proofpoint

• Create a memorable and premium brand interaction within a busy conference environment
• Increase early-day engagement and drive repeat visits to the activation area
• Deliver merchandise with genuine personal value
• Reinforce Proofpoint’s focus on people, innovation, and thoughtful brand experiences

Registration & Personalisation

Delegates were invited to register for a Proofpoint jersey via a custom-built landing page. This landing page was accessed via iPads and QR code posters, with Honeycomb staff assistance.

To support efficient production and collection, delegates were encouraged to submit their details early in the day, allowing the majority of jerseys to be ready for collection from lunchtime.

During registration, delegates selected:

• Their preferred jersey size
• The name, nickname, or initials they wished to have heat-pressed on the back

Sizing & Fit Experience

In the main arrival area, a curated display featured a clothing rack with one sample jersey in each size, across both men’s and women’s fits. This allowed delegates to try on garments before confirming their size, reducing errors and improving overall satisfaction.

On-Site Production & Notifications

Jerseys were personalised live using heat transfer technology. From lunchtime, delegates received an SMS notification when their personalised jersey was ready for collection. This removed the need to queue or wait and allowed them to continue engaging with the conference content.

Collection & Logistics Management

To ensure a seamless and efficient collection process:

• Each jersey was neatly rolled with the personalised name visible
• Completed jerseys were organised alphabetically (A–Z) in tubs beneath the counter
• Delegates presented their event badge at collection
• Badges were hole-punched upon collection to confirm receipt and ensure one jersey per person

This system enabled fast, accurate handover during peak periods.

This activation transformed a traditional conference giveaway into a personalised, attendee-first experience.

Rather than waiting in line or disrupting their conference schedule, delegates were able to register early, enjoy the event, and receive a text message once their jersey was ready for collection. SMS notifications were sent when there was a break in the conference agenda, to respect the delegates’ time while adding a sense of anticipation and convenience.

By combining live heat pressing, thoughtful sizing, and real-time communication, the experience felt considered and premium at scale. Each jersey was not only customised by name, but delivered at the right moment, reinforcing Proofpoint’s focus on intelligent, human-centred solutions.

The result was a smooth, high-volume activation that:

• Increased early-day engagement and registrations
• Reduced congestion and wait times at the booth
• Encouraged repeat visits without friction
• Delivered a wearable, lasting brand touchpoint

Proofpoint and the Honeycomb crew worked side-by-side to design the end-to-end flow, landing page registration, sizing display, live Heat Transfer production, and a tight collection system so the activation ran smoothly at scale.

The activation increased early-day registrations, reduced booth congestion with timed SMS pickups, encouraged repeat visits for collection, and delivered a lasting Proofpoint item that people actually wanted to wear.