Case Study: Hendrickson Corporate Store
The Challenge
At Honeycomb Agency, we believe in creating unique and memorable experiences for our clients. In celebration of their 50th birthday, we had the pleasure of working with Hendrickson, to provide an innovative solution for their gifting needs.
Our goal was to offer a customised experience that would not only commemorate the milestone but also ensure that every employee received a gift they truly valued.
Our Solution
To achieve this, Hendrickson’ leadership team chose 4 different concept pack ideas that would resonate with their staff. These concept packs were carefully designed to represent Hendricksons’ brand and values, ensuring a personal touch in each gift.
To offer a seamless and convenient shopping experience, we created a pop-up online shop where every staff member could browse and select their preferred gift. This allowed them to choose a gift that truly represented their own style and preferences. With the shop open for 2 weeks, employees had ample time to explore the options and make their selections.
Once the shop closed, we swiftly collated all the orders and placed the bulk order with our trusted suppliers. To ensure accuracy and accommodate any last-minute changes, we increased the quantities of the orders by 10%. This extra buffer allowed us to cover any missed opportunities and accommodate gift swaps. Our meticulous process enabled us to deliver the exact items and quantities requested by each employee.
To add to the experience, our team wrapped each gift and added a personalised message. The gifts were then shipped to the client, ready for distribution at the celebratory event. This attention to detail ensured that every employee felt valued and appreciated for their contribution to Hendricksons’ success.
The Benefits
One of the major benefits of our personalised pop-up shop approach was the reduction in waste. By allowing employees to choose their own gifts, we alleviated the issue of receiving items that didn’t truly resonate with them or ended up being discarded. This not only reduced unnecessary waste but also increased employee satisfaction and engagement.
The Results
Hendricksons’ 50th birthday celebration was a resounding success, thanks in large part to our personalised online pop-up shop solution. By offering a wide range of concept packs and allowing employees to choose their own gifts, we enhanced engagement, reduced waste, and provided a memorable experience for everyone involved.