Case Study: Charter Hall
Overview
Working alongside Charter Hall, the Honeycomb team delivered a live AI Engraving activation, producing a personalised trolley keyring for every guest. Each one carried a one-of-a-kind emblem generated from their own time at the company.
The Brief
Deliver a live, personalised gifting experience for current and former Charter Hall employees that reflects their personal experience with Charter Hall.
The audience spanned generations of employees and alumni, and every guest’s story was different. The takeaway needed to celebrate each person’s unique journey.
The Solution
The Honeycomb team delivered an AI Engraving trolley keyring activation that was branded with the Charter Hall logo on one side and a completely unique AI-generated emblem, with the guest’s name.
Each emblem was generated live from the guest’s own input. Every guest walked away with a design that had never existed before and would never be created again.
Live AI Engraving
Guests watched their personalised keyring come to life on the spot, turning a networking giveaway into a moment of genuine engagement.
What made the activation particularly unique was that the personalisation went beyond simply adding a name or initials, the artwork itself was created specifically for each guest, generated in the moment from their individual experience with Charter Hall.
The Results
Guests left with a completely unique, AI-designed trolley keyring that captured their individual Charter Hall experience.
For Honeycomb, it was also an exciting opportunity to test and deliver a new type of activation, from developing and testing the software through to ensuring the technology and engraving process worked seamlessly on the day. The client was delighted with the result and the activation demonstrated how on-site gifting can be personal, interactive and memorable.
Frequently Asked Questions
What is an AI engraving activation?
An AI engraving activation is a live personalisation experience where guests generate a unique design through a few guided prompts. The AI-created artwork is then engraved onto a product on the spot. It combines interactive technology with live Engraving to create a one-of-a-kind keepsake.
What products can be personalised this way?
Honeycomb specialises in live personalisation across a wide range of products, from keyrings and everyday carry items through to apparel, footwear and premium merchandise. The AI engraving activation suits any product where clients are looking to create a unique engraving experience for their guests.
Why use a personalised activation at a networking or corporate event?
Personalised, interactive activations give guests a reason to engage and connect. They reduce generic giveaway waste, create natural conversation and leave people with a premium, memorable item they’re far more likely to keep, making the brand experience last well beyond the event.