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Case Study: Harry The Hirer

Overview

Young Presidents Organisation (YPO) brings together some of the world’s most influential business leaders, the kind of audience that expects things done properly.

Working alongside Harry the Hirer, the Honeycomb crew delivered a live on-site Engraving activation featuring personalised UGG boots, a practical gift with real impact, customised on the spot.

Honeycomb activation team presenting personalised UGG boots at Young Presidents Organisation event in Melbourne

The Brief

Deliver a live, personalised gifting experience designed for a global executive audience.

With multiple UGG boot styles, a full size range and international delegates attending, the activation called for precision and preparation. From real-time US to AU size conversions to on-site Engraving, every detail needed to run smoothly.

It was precisely the kind of high-touch, high-consideration activation the Honeycomb team thrives on, where accuracy, speed and experience work seamlessly together.

The Solution

The Honeycomb crew arrived with two engraving machines and a four-person activation team, ready to manage production at scale.

Delegates selected from four UGG boot styles.

With international attendees, sizing required careful coordination. Our team managed US-to-AU size conversions while cross-referencing detailed records to ensure each guest received the correct style and fit.

Behind the scenes, logistics were tight. On the floor, the experience felt effortless. Across the event, approximately 100 pairs were engraved live.

The Process

Setup & Equipment

The Honeycomb crew operated two Engraving machines with a four-person team managing production flow, stock control and guest coordination.

Style Selection

Delegates selected from four UGG boot styles:

  • Trendy Mocassin
  • Olivia Lady Scuff
  • Daisy Scuff
  • M/W Scuff

Each style was available in multiple sizes, requiring careful stock management throughout the event.

International Size Conversion

With global attendees, sizing required live US-to-AU conversions.

Our team cross-referenced detailed records to confirm correct sizing before Engraving commenced. This back-end system ensured accuracy while maintaining a seamless front-end guest experience.

Live Production

Once confirmed, each pair of shoes was engraved on-site. With two machines running simultaneously, the team produced approximately 100 personalised pairs across the activation.

As the machines worked, delegates gathered to watch their UGG boots being customised in real time. The live person personalisation added a layer of theatre, turning a premium gift into a moment people genuinely engaged with.

The Unique Experience

This wasn’t a simple merchandise handover.

Guests selected their style, confirmed their size and watched as their boots were engraved on-site. The live activation created natural theatre, with executives gathering around the machines, discussing initials and placement while the Honeycomb team managed the workflow.

What made this activation even more significant was that it marked the first time Honeycomb engraved directly onto UGG boots. It was a considered leap, testing materials, refining technique and backing our capability.

We got it right the first time.

Each pair became more than footwear. It became a personalised keepsake tied directly to the event and a milestone moment for our team.

YPO delegates smiling and holding personalised engraved UGG boots at live on-site activation
YPO members holding personalised engraved UGG moccasins during live activation
Delegate showcasing custom engraved UGG scuff slipper at international leadership event
YPO delegates smiling and holding personalised engraved UGG boots at live on-site activation
YPO members holding personalised engraved UGG moccasins during live activation
Delegate showcasing custom engraved UGG scuff slipper at international leadership event

The Benefits

  • High-perceived value on-site gifting
  • Seamless international size conversions
  • Live Engraving theatre
  • Efficient multi-style stock coordination
  • Premium, customised takeaway item

The Collaboration

Working closely with Harry the Hirer, we ensured the activation integrated seamlessly into the broader event environment.

Clear communication, detailed pre-planning and real-time coordination allowed machines, stock management and guest flow to operate without disruption. With four team members and two machines running simultaneously, teamwork was essential.

​The Results

Around 100 pairs of engraved UGG boots were personalised and handed directly to delegates. Guests were not only gifted a distinctly Australian product but also came away with a lasting memory of the brand experience. 

It was on-site gifting done properly: considered, controlled and memorable.

Frequently Asked Questions

What is an on-site Engraving activation?

An on-site Engraving activation is a live personalisation experience at an event, where products are customised in real time. Guests can watch their item being laser engraved, creating engagement, theatre and a premium brand moment.

Can you personalise products like UGG boots at corporate events?

Yes. Honeycomb specialises in live personalisation across a range of products, including apparel, footwear and premium merchandise.

How many items can be personalised during a live activation?

Production volume depends on the product and branding method, but with multiple machines and an experienced activation team, we can manage high-output personalisation efficiently. For this event, approximately 100 pairs were engraved live.

What are the benefits of live personalisation at events?

Live personalisation increases engagement, reduces generic giveaway waste, encourages interaction and creates a premium, memorable brand experience. Guests are far more likely to keep and use an item customised specifically for them.