Case Study: ING
Client Overview
ING is a leading global bank with a busy Mortgage Broking arm that manages a large calendar of nationwide events. With a small team and limited office space in the CBD, ING faced logistical challenges in storing and distributing their promotional merchandise for these events.
Honeycomb Agency has provided warehousing and fulfilment services to support ING’s event merchandise needs, ensuring smooth operations for over 50 events annually.
The Challenge
ING encountered several challenges:
- Lack of space in their CBD office to store merchandise.
- Poor courier access for delivering and receiving goods.
- A time-poor team that had to manage a large number of events across the country.
- 50+ events that required promotional merchandise support.
Our Solution
To address these challenges, Honeycomb Agency implemented a comprehensive warehousing solution tailored to ING’s needs. Our services include:
Warehousing & Stock Management
ING’s merchandise is stored in our warehouse, eliminating clutter from their office. ING can place orders 24/7 via an online portal that provides real-time stock availability. Our team proactively help ING plan their stock requirements for upcoming events.
Nationwide Distribution
ING can ship their merchandise to any address, and we ensure all stock arrives on time for events or to state offices. Tracking is provided to both ING and our team, allowing us to monitor orders and ensure deliveries meet key dates..
Merchandise Strategy
Twice a year, we work closely with ING to review their merchandise range and create seasonal hero items for events. This ensures a fresh variety of promotional items throughout the year.
Proactive Event Support
With our deep understanding of the mortgage broking event landscape, we often reach out to ING to help them prepare their merchandise needs for upcoming events.
The Benefits
By partnering with Honeycomb Agency, ING has benefited in several ways:
Space-Saving
ING no longer needs to store merchandise in their office, freeing up valuable space.
Peace of Mind
ING can trust that their merchandise is safely stored and tracked in our warehouse, with full transparency of stock levels and a proactive approach to reordering when needed.
Event Preparedness
ING is always ready for their busy calendar of events, with merchandise delivered on time and stock pre-planned for future events.
Budgeting and Reporting
Monthly reports on purchases and budget tracking help ING manage their merchandise investment more efficiently. They also only pay for the warehouse footprint they use.
Expert Insights
Honeycomb provides guidance on the latest merchandise trends, ensuring ING stays on top of popular items that resonate with their audience.